• EMPOWER the general public with solutions to manage their personal finances.
  • Provide the public with unbiased, reliable results and educational information.
  • Showcase the best overall advisory practices based on their merits with the investor's interests as the focal point.

The investing public does not know who to trust within the Financial Services Industry. The research shows a profound disconnect between financial advisors and investors. The media and educational institutions are at the heart of educating and empowering the investing public. They filter and discern the noise of the Financial Services Industry by distributing reliable and applicable information to their audiences.

In order for NABCAP to achieve its mission of establishing an industry standard of excellence, it is imperative to have mutually aligned relationships with the media. Our relationship must have a foundation that is mutually aligned, focused on the general public's best interests.